<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Enduring SEO &#187; Seo</title>
	<atom:link href="http://75-c.com/wordpress/tag/seo/feed/" rel="self" type="application/rss+xml" />
	<link>http://75-c.com/wordpress</link>
	<description>Discussions about enduring SEO SEM techniques</description>
	<lastBuildDate>Fri, 05 Mar 2010 14:53:56 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>I Have an SEO Problem&#8230;  Apparently I Don&#8217;t!</title>
		<link>http://75-c.com/wordpress/2010/03/i-have-an-seo-problem-apparently-i-dont/</link>
		<comments>http://75-c.com/wordpress/2010/03/i-have-an-seo-problem-apparently-i-dont/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 14:52:10 +0000</pubDate>
		<dc:creator>seventyfive-c</dc:creator>
				<category><![CDATA[SEO related]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hey]]></category>
		<category><![CDATA[Journey]]></category>
		<category><![CDATA[Number 1]]></category>
		<category><![CDATA[Page Rankings]]></category>
		<category><![CDATA[Seo]]></category>
		<category><![CDATA[Video Link]]></category>

		<guid isPermaLink="false">http://75-c.com/wordpress/?p=28</guid>
		<description><![CDATA[Hey There! I&#8217;m happy to report that my Google page rankings for my problem site have now been holding steady at number 2 for the last couple of weeks. This is very cool and I will keep adding content and blog posts until I take out the number 1 ranked site.  I think I will [...]<p><a href="http://75-c.com/wordpress/2010/03/i-have-an-seo-problem-apparently-i-dont/">I Have an SEO Problem&#8230;  Apparently I Don&#8217;t!</a> is a post from: <a href="http://75-c.com/wordpress">Enduring SEO</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Hey There!</p>
<p>I&#8217;m happy to report that my Google page rankings for my problem site have now been holding steady at number 2 for the last couple of weeks.</p>
<div id="attachment_29" class="wp-caption alignleft" style="width: 605px"><a href="http://www.75-c.com"><img class="size-full wp-image-29" title="mississauga seo ranking image" src="http://75-c.com/wordpress/wp-content/uploads/2010/03/mississaugaseorankingimage.png" alt="Page ranking number 2 for keyword" width="595" height="492" /></a><p class="wp-caption-text">Page ranking number 2 for keyword</p></div>
<p>This is very cool and I will keep adding content and blog posts until I take out the number 1 ranked site.  I think I will be doing some short videos of the techniques I use and try video link building as part of this as well.</p>
<p>Once again, stay tuned for the next update&#8230;. SEO rankings are a journey, not a destination!</p>
<p>Jim</p>
<p><a href="http://75-c.com/wordpress/2010/03/i-have-an-seo-problem-apparently-i-dont/">I Have an SEO Problem&#8230;  Apparently I Don&#8217;t!</a> is a post from: <a href="http://75-c.com/wordpress">Enduring SEO</a></p>
]]></content:encoded>
			<wfw:commentRss>http://75-c.com/wordpress/2010/03/i-have-an-seo-problem-apparently-i-dont/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Have an SEO Problem, Quest for Answers&#8230;.</title>
		<link>http://75-c.com/wordpress/2010/02/i-have-an-seo-problem-quest-for-answers/</link>
		<comments>http://75-c.com/wordpress/2010/02/i-have-an-seo-problem-quest-for-answers/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 20:45:12 +0000</pubDate>
		<dc:creator>seventyfive-c</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Attempt]]></category>
		<category><![CDATA[Caffeine]]></category>
		<category><![CDATA[Free Associate]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Yahoo]]></category>
		<category><![CDATA[Incumbents]]></category>
		<category><![CDATA[Optimization Techniques]]></category>
		<category><![CDATA[Proprietary Search Engine]]></category>
		<category><![CDATA[Purgatory]]></category>
		<category><![CDATA[Scenarios]]></category>
		<category><![CDATA[Search Rankings]]></category>
		<category><![CDATA[Seo]]></category>
		<category><![CDATA[Serps]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://75-c.com/wordpress/?p=22</guid>
		<description><![CDATA[It&#8217;s interesting how indeterminate search rankings really are&#8230;  I&#8217;ve been digging into various scenarios on why one particular site of mine has wound up in Google purgatory (interestingly, it still ranks pretty well in Yahoo). The two leading scenarios are incoming links from bad pages or that I&#8217;ve somehow run afoul of the Google Caffeine [...]<p><a href="http://75-c.com/wordpress/2010/02/i-have-an-seo-problem-quest-for-answers/">I Have an SEO Problem, Quest for Answers&#8230;.</a> is a post from: <a href="http://75-c.com/wordpress">Enduring SEO</a></p>
]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s interesting how indeterminate search rankings really are&#8230;  I&#8217;ve been digging into various scenarios on why one particular site of mine has wound up in Google <a href="http://75-c.com/wordpress/tag/purgatory/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Purgatory">purgatory</a> (interestingly, it still ranks pretty well in Yahoo). The two leading scenarios are incoming links from bad pages or that I&#8217;ve somehow run afoul of the Google Caffeine update.</p>
<p>I&#8217;m tending to discount the Caffeine update issue because I have used the same optimization techniques on other sites that are no worse for wear.  I&#8217;m also not ready to declare the bad incoming links scenario the victor at this point either.  Perhaps a third scenario is that I have not really spent any time generating new content on the site, focusing pretty much exclusively on link building, which can be pretty exhausting.  So I think I&#8217;ll add some new hand crafted pages on a fairly regular schedule, perhaps 1 every week or two, as an attempt to see if that makes any difference.</p>
<p>I&#8217;ll probably also set up a blog and free associate a bit to bring up the page count.</p>
<p>While I am tearing what little hair I have left out over this issue, it&#8217;s not all bad.  I have found a new tool that allows me to REALLY get a good handle on the link architecture of any site I am interested in. This tool uses a proprietary search engine to provide ALL the backlink results to the domain, not the hamstrung details provided by Google or Yahoo.  I&#8217;m finding it very handy in gauging how hard it might be to move a client site past the incumbents on page 1 of the SERPs.</p>
<p>Stay tuned for more anon,</p>
<p>Jim</p>
<p><a href="http://75-c.com/wordpress/2010/02/i-have-an-seo-problem-quest-for-answers/">I Have an SEO Problem, Quest for Answers&#8230;.</a> is a post from: <a href="http://75-c.com/wordpress">Enduring SEO</a></p>
]]></content:encoded>
			<wfw:commentRss>http://75-c.com/wordpress/2010/02/i-have-an-seo-problem-quest-for-answers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Have an SEO Problem, Perhaps You Can Relate?</title>
		<link>http://75-c.com/wordpress/2010/01/i-have-an-seo-problem-perhaps-you-can-relate/</link>
		<comments>http://75-c.com/wordpress/2010/01/i-have-an-seo-problem-perhaps-you-can-relate/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 23:36:41 +0000</pubDate>
		<dc:creator>seventyfive-c</dc:creator>
				<category><![CDATA[SEO related]]></category>
		<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Bad Reputation]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Conventional Wisdom]]></category>
		<category><![CDATA[Fence]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Serps]]></category>
		<category><![CDATA[Marketing Efforts]]></category>
		<category><![CDATA[Pain In The Butt]]></category>
		<category><![CDATA[Scenarios]]></category>
		<category><![CDATA[Seo]]></category>
		<category><![CDATA[Torpedo]]></category>
		<category><![CDATA[Turds]]></category>

		<guid isPermaLink="false">http://75-c.com/wordpress/?p=20</guid>
		<description><![CDATA[This is a bit embarrassing to admit, but one of my own sites has pretty much fallen off the cliff in the Google SERPs for the keywords it was ranking in the top 5 for previously. This happened before Christmas; my SERP rankings cratered for about a week, then recovered to even better than before [...]<p><a href="http://75-c.com/wordpress/2010/01/i-have-an-seo-problem-perhaps-you-can-relate/">I Have an SEO Problem, Perhaps You Can Relate?</a> is a post from: <a href="http://75-c.com/wordpress">Enduring SEO</a></p>
]]></description>
			<content:encoded><![CDATA[<p>This is a bit embarrassing to admit, but one of my own sites has pretty much fallen off the cliff in the Google SERPs for the keywords it was ranking in the top 5 for previously. This happened before Christmas; my SERP rankings cratered for about a week, then recovered to even better than before for about a week, then went back down the gurgler and have pretty much stayed swimming with the turds ever since.</p>
<p>There are competing theories to explain this, one being that my site got caught up in the recent Google update and came out on the short end, ranking wise. The other is that I got less picky than I should have in my article marketing efforts and that some of the articles are located on &#8220;gray barred&#8221; (bad reputation) pages that are killing my rankings. The second theory flies in the face of conventional wisdom that incoming links can&#8217;t harm your SERP rankings, but it was expounded by someone who has enough data to be convinced that bad incoming links torpedo rankings all the time.</p>
<p>I&#8217;m still on the fence between these two scenarios and have not given up looking for a third or fourth potential cause of this pain in the butt situation.  I will be documenting my efforts to track down the cause and implement the fix right here in this blog, so stay tuned.</p>
<p><a href="http://75-c.com/wordpress/2010/01/i-have-an-seo-problem-perhaps-you-can-relate/">I Have an SEO Problem, Perhaps You Can Relate?</a> is a post from: <a href="http://75-c.com/wordpress">Enduring SEO</a></p>
]]></content:encoded>
			<wfw:commentRss>http://75-c.com/wordpress/2010/01/i-have-an-seo-problem-perhaps-you-can-relate/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>2 Principles to Follow for Enduring SEO</title>
		<link>http://75-c.com/wordpress/2009/06/2-principles-to-follow-for-enduring-seo/</link>
		<comments>http://75-c.com/wordpress/2009/06/2-principles-to-follow-for-enduring-seo/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 22:33:48 +0000</pubDate>
		<dc:creator>seventyfive-c</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Algorithm]]></category>
		<category><![CDATA[Anchor Text]]></category>
		<category><![CDATA[Consistent Rate]]></category>
		<category><![CDATA[First Principle]]></category>
		<category><![CDATA[General Principles]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Serps]]></category>
		<category><![CDATA[Inbound Links]]></category>
		<category><![CDATA[Keyword Density]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[Links Pages]]></category>
		<category><![CDATA[Period Of Time]]></category>
		<category><![CDATA[School Of Thought]]></category>
		<category><![CDATA[Seo]]></category>
		<category><![CDATA[Serp]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Web Pages]]></category>

		<guid isPermaLink="false">http://75-c.com/wordpress/?p=17</guid>
		<description><![CDATA[I would like to point out that there are two general principles in SEO that, if followed consistently over a period of time, will result in at least a first page ranking on Google. Note that the period of time depends mostly on the quality and number of web pages you are competing with. I [...]<p><a href="http://75-c.com/wordpress/2009/06/2-principles-to-follow-for-enduring-seo/">2 Principles to Follow for Enduring SEO</a> is a post from: <a href="http://75-c.com/wordpress">Enduring SEO</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I would like to point out that there are two <a href="http://75-c.com/wordpress/tag/general-principles/" class="st_tag internal_tag" rel="tag" title="Posts tagged with General Principles">general principles</a> in SEO that, if followed consistently over a period of time, will result in at least a first page ranking on Google. Note that the period of time depends mostly on the quality and number of web pages you are competing with.</p>
<p>I call this approach &#8220;Enduring SEO&#8221; since I feel following these principles will get my client&#8217;s sites on to the first page of the Google SERPs and keep them there through any algorithm adjustments, etc.</p>
<p>The first principle is to establish a link building program, using keyword focused anchor text, that delivers inbound links to specific pages at a consistent rate, for as long as the client wants to achieve <a href="http://www.75-c.com/improvesearchengineranking.html" target="_self">high rankings</a> for those pages.</p>
<p>The second principle is to ensure each page targeted for a high SERP result, has well written, value added content related to the keyword (or words if low competition keywords). I don&#8217;t subscribe to the keyword density school of thought, I use the keywords were they make sense and read well.</p>
<p>I have found that following these principles consistently leads to success over the long term.</p>
<p><a href="http://75-c.com/wordpress/2009/06/2-principles-to-follow-for-enduring-seo/">2 Principles to Follow for Enduring SEO</a> is a post from: <a href="http://75-c.com/wordpress">Enduring SEO</a></p>
]]></content:encoded>
			<wfw:commentRss>http://75-c.com/wordpress/2009/06/2-principles-to-follow-for-enduring-seo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SEO Plug In</title>
		<link>http://75-c.com/wordpress/seo-plug-in/</link>
		<comments>http://75-c.com/wordpress/seo-plug-in/#comments</comments>
		<pubDate>Mon, 05 May 2008 16:52:39 +0000</pubDate>
		<dc:creator>seventyfive-c</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Beta]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing Web]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engine Results]]></category>
		<category><![CDATA[Seo]]></category>
		<category><![CDATA[Serps]]></category>
		<category><![CDATA[Tweaks]]></category>

		<guid isPermaLink="false">http://75-c.com/wordpress/?page_id=2</guid>
		<description><![CDATA[Just installed Jeff Johnson&#8217;s SEO Plug In (beta). Everything went very smoothly and I was up and running in 20 minutes.  This plug-in is intended to allow easy tweaks for search engine optimization to be made to your blog, which, in theory, should help the blog posts appear high up in the search engine results [...]<p><a href="http://75-c.com/wordpress/seo-plug-in/">SEO Plug In</a> is a post from: <a href="http://75-c.com/wordpress">Enduring SEO</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Just installed Jeff Johnson&#8217;s SEO Plug In (beta). Everything went very smoothly and I was up and running in 20 minutes.  This plug-in is intended to allow easy tweaks for <a title="Mississauga SEM" href="http://www.75-c.com" target="_blank">search engine optimization</a> to be made to your blog, which, in theory, should help the blog posts appear high up in the search engine results pages (SERPs) for the keywords you are attempting to rank for.  We&#8217;ll see how well it works as I do some posting and monitor the ranking changes of my <a href="http://www.75-c.com" target="_blank">Mississauga Search Engine Marketing</a> web site.</p>
<p><a href="http://75-c.com/wordpress/seo-plug-in/">SEO Plug In</a> is a post from: <a href="http://75-c.com/wordpress">Enduring SEO</a></p>
]]></content:encoded>
			<wfw:commentRss>http://75-c.com/wordpress/seo-plug-in/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Plug In</title>
		<link>http://75-c.com/wordpress/2008/05/hello-world/</link>
		<comments>http://75-c.com/wordpress/2008/05/hello-world/#comments</comments>
		<pubDate>Mon, 05 May 2008 16:52:39 +0000</pubDate>
		<dc:creator>seventyfive-c</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing Web]]></category>
		<category><![CDATA[Mississauga]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engine Results]]></category>
		<category><![CDATA[Search Optimization]]></category>
		<category><![CDATA[Search Pages]]></category>
		<category><![CDATA[Search Results]]></category>
		<category><![CDATA[Search Web]]></category>
		<category><![CDATA[Seo]]></category>
		<category><![CDATA[Serps]]></category>
		<category><![CDATA[Tweaks]]></category>

		<guid isPermaLink="false">http://75-c.com/wordpress/?p=1</guid>
		<description><![CDATA[Just installed Jeff Johnson&#8217;s SEO Plug In (beta). Everything went very smoothly and I was up and running in 20 minutes.  This plug-in is intended to allow easy tweaks for search engine optimization to be made to your blog, which, in theory, should help the blog posts appear high up in the search engine results [...]<p><a href="http://75-c.com/wordpress/2008/05/hello-world/">SEO Plug In</a> is a post from: <a href="http://75-c.com/wordpress">Enduring SEO</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Just installed Jeff Johnson&#8217;s SEO Plug In (beta). Everything went very smoothly and I was up and running in 20 minutes.  This plug-in is intended to allow easy tweaks for <a title="Mississauga SEM" href="http://www.75-c.com" target="_blank">search engine optimization</a> to be made to your blog, which, in theory, should help the blog posts appear high up in the search engine results pages (SERPs) for the keywords you are attempting to rank for.  We&#8217;ll see how well it works as I do some posting and monitor the ranking changes of my <a href="http://www.75-c.com" target="_blank">Mississauga Search Engine Marketing</a> web site.</p>
<p><a href="http://75-c.com/wordpress/2008/05/hello-world/">SEO Plug In</a> is a post from: <a href="http://75-c.com/wordpress">Enduring SEO</a></p>
]]></content:encoded>
			<wfw:commentRss>http://75-c.com/wordpress/2008/05/hello-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
