Woke up and checked my rankings in SEO Elite, and to my delight found that my site had vaulted out of the gurgler for three of my main key phrases.  I attribute this, hopefully not fleeting, improvement to my adjusting anchor text on some of the incoming links and to adding some content to the site… although not as much as I had originally planned.  (Life has a nasty habit of getting in the way…)

If this circumstance maintains, I will be happy and more importantly MAY be able to conclude that incoming links from nasty pages aren’t necessarily that bad and that the main reason my site dropped in the rankings was my taking my eye off the ball and modifying anchor text and on page optimization for a juicier keyword prior to achieving a consistent position 1 performance with my original keyword.  On the other hand, the Googster might just be f**king with me because they are evil and have a hate on for SEO practitioners and therefore my site will be back in the sewer in a week’s time.

Time will tell fearless readers, stay tuned…

Oh yeah, on the Goog is evil theme… I ran across a plumbing site up here that has 4 pages of minimalistic content, a small number of low page rank links with non optimized anchor text and is outranking sites with 10 x the content and links. When asked to explain the mystery I theorized that the Gnomes at Google might artificially bump the rankings of random sites to throw off the algo propeller heads and keep SEOs guessing about whether what they think works is actually the best way of optimizing. It’s certainly got me thinking…..